Ingredient Clarity is computed from a named animal base, a clean list, no artificial colors, preservative disclosure, and country of origin.
RuleInputScoreEvidence
Ingredient Clarity baselineIngredient Clarity starts at 6.0 and adjusts for what the label shows, penalizing artificial colors and synthetic preservatives.
6.0 before disclosure adjustments+6.0BNamed animal source as the treat baseA named species (e.g. chicken breast, beef liver) as the base is clearer than 'animal' or 'meat'.
generic or non-animal base0.0BShort, recognizable ingredient listA short list free of unnamed 'animal digest'/'meat by-product'/generic 'meat' and free of added sugar, syrup, or propylene glycol earns clarity credit.
vague, long, or sweetened0.0BCountry of origin / manufacture statedA stated country of origin (especially for jerky and imported chews) earns limited clarity credit.
stated+0.5CArtificial colors presentArtificial colors (Red 40, Yellow 5/6, Blue 2, caramel color, iron oxide, titanium dioxide) are penalized: they are appearance-only additives.
none0.0BSynthetic preservatives presentSynthetic preservatives (BHA, BHT, ethoxyquin) are penalized; a treat with no preservatives, or one naming a natural preservative, is not.
none, or natural named0.0BAdded sugar or propylene glycol presentAdded sugar or syrup, or propylene glycol, is penalized: it makes a snack more palatable without adding anything a treat needs (glycerin, a benign humectant, is not penalized).
none0.0BUnnamed by-product or corn/grain filler presentAn unnamed animal by-product meal, or a corn-gluten/ground-corn grain filler, is penalized: it is a cheap, low-transparency base (named meals like 'chicken meal', corn starch, and corn cob fiber are not penalized).
unnamed by-product meal or corn-gluten/ground-corn filler-1.5BThree or more junk additives stackedA treat that stacks three or more low-transparency additives (artificial color, synthetic preservative, added sugar or propylene glycol, and an unnamed by-product or corn filler) takes an extra penalty: the combination is junkier than the individual signals suggest, and keeps an additive-heavy treat from scoring well just because it makes no health claim.
fewer than three0.0B