Brand Trust is still using the seed subscore while source signals are captured, reviewed, or blocked by conflict.
RuleInputScoreEvidence
Brand Trust signal record pending verificationBrand Trust requires source-backed evidence for nutrition staff, manufacturing, recalls, research, and transparency. The seed score remains visible until those signals are verified.
partially_verified; 2 source(s) capturedcontextSeedNamed qualified nutritionistA publicly named qualified nutritionist earns Brand Trust credit when the source record verifies it. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAOwns primary manufacturing facilitiesOwnership or direct operation of primary manufacturing earns credit when verified from brand or facility sources. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextACurrent feeding-trial evidenceCurrent AAFCO feeding-trial evidence earns Brand Trust credit when it is tied to the product or line. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAPublishes peer-reviewed researchPeer-reviewed product or nutrition research earns credit when verified. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAComplete nutrient analysis availableComplete nutrient analysis availability earns credit when source-backed. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextANo FDA recall in past five yearsRecall credit requires verified matching against FDA recall/enforcement records.
verified_falsecontextANo FDA Class I recall everClass I recall history must be source-matched before credit is awarded. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextACountry-of-origin sourcing publishedPublished sourcing information earns partial Brand Trust credit when verified.
verified_truecontextBSame ownership for 10+ yearsOwnership stability earns limited heuristic credit when verified. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextCActive FDA warning letterActive FDA warning letters reduce Brand Trust when verified and relevant. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextACannot identify qualified nutritionistIf research cannot identify a qualified nutritionist anywhere, Brand Trust is reduced. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAUnknown Brand Trust signalsUnknown Brand Trust signals are shown as research debt. They do not change the score until source verification is complete.
9 unresolved signal(s)contextSeedBrand Trust seed subscorePrototype score imported from the seed fixture. This keeps the public page auditable while verified rule events replace seed values.
5.5 / 10+5.5SeedSource confidence visibleConfidence is shown beside the score so prototype, single-source, verified, stale, and conflict records are not treated the same.
Partially verifiedcontextSeed