Ingredients
Parsed label
Beef, russet potatoes, eggs, peas, carrots, spinach, fish oil, vitamins and minerals
Nom Nom · Fresh dog food · Captured May 14, 2026
Beef Mash
Fresh preparation and a concise ingredient list are the strongest attributes here. The tradeoff is a high moisture content and premium price compared with dry food.
Adult maintenanceFresh-cookedPartially verified
Strengths
- Nutrition Fit 8.0 / 10AAFCO adequacy clears the rubric and dry-matter protein and fat land in the bands we expect.
- Brand Trust 8.5 / 10WSAVA-style signals (named nutritionist, manufacturing control, recall posture) verified from primary sources.
- Low sensitivity risk 8.0 / 10Few of the most-named adverse-reaction trigger ingredients high on the label.
Watch-outs
- Common triggers on the labelSkip if your dog avoids beef, egg, legumes. We surface this regardless of sub-score.
- Value 2.0 / 10Cost per 1,000 kcal is above the category median. Cheaper options exist with comparable nutrition.
- Adult-only AAFCO statementNot labelled adequate for puppies or growth. Pick a different bag for a puppy or pregnant dog.
Data status
Partially verified
Some primary-source fields are verified; unresolved fields remain visible.
- Captured
- May 14, 2026
Launch readiness
Source-capture hold.
This page is missing the packet or source record needed for beta QA.
Attach product source and verification packet records before promotion.
- Lane
- Source capture
- Packet
- missing
- Product source
- missing
Brand Trust scoring
Brand Trust record missing.
A Brand Trust signal record has not been attached yet. The product keeps its seed Brand Trust value until source-backed signals exist.
- Record status
- missing
- Score path
- Seed score still in use
- Unknown signals
- 11
- Conflicts
- 0
- Brand sources
- 0
Buyer read
What should you take away?
Usable shortlist option, with tradeoffs.
For Beef Mash, the main watch-outs are: the estimated cost per calorie is high compared with similar foods; some label-transparency fields, like country or facility details, are not captured in this record yet. This is an evidence read, not a medical recommendation.
8.0
Nutrition FitAAFCO fit, calories, and dry matter protein/fat ranges.
8.5
Brand TrustWSAVA-style signals, recall mapping, and source confidence.
6.0
Ingredient ClarityNamed sources and label specificity.
8.0
Sensitivity RiskPopulation-level common allergen exposure.
2.0
ValueEstimated price per 1,000 kcal within category.
Score math
How PetScored got there.
Expand to see the rule-by-rule trail. Useful for checking the rubric; not required to make a buying decision.
dog-food-v1.0-label-events
Score math
How PetScored got there.
Expand to see the rule-by-rule trail. Useful for checking the rubric; not required to make a buying decision.
Nutrition Fit8.030% of total score
7 scoring rule(s)0 context item(s)
Nutrition Fit is reconstructed from deterministic dog-food v1 rules using the currently available fixture fields.
AAFCO statement matches declared life stageA verified AAFCO adequacy statement earns points only when it matches the declared life stage.
Nom Nom Beef Mash is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.+3.0AFeeding trials substantiate adequacyFeeding-trial language receives additional credit because it is stronger evidence than formulated-to-meet language.
Nom Nom Beef Mash is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.0.0AProtein dry matter basis in rangeProtein is compared on dry matter basis against the adult maintenance range of 18-60%.
36.4%+2.0AFat dry matter basis in rangeFat is compared on dry matter basis against the adult maintenance range of 5.5-45%.
22.7%+2.0ACalcium and phosphorus listedThis can earn credit once the nutrition panel stores calcium and phosphorus fields from a verified source.
not captured in v0 fixture0.0BCalorie statement presentA calorie statement is needed for value, feeding-cost, and cross-format comparison work.
395 kcal/pack+1.0ALarge-breed puppy statementThis rule is not applicable unless the product is marketed for large-breed puppies.
not applicable0.0ABrand Trust8.525% of total score
1 scoring rule(s)2 context item(s)seed in use
Brand Trust is still using the seed subscore while source signals are captured, reviewed, or blocked by conflict.
Brand Trust signal record missingThe prototype seed score remains in use until a Brand Trust signal record is attached.
not capturedcontextSeedBrand Trust seed subscorePrototype score imported from the seed fixture. This keeps the public page auditable while verified rule events replace seed values.
8.5 / 10+8.5SeedSource confidence visibleConfidence is shown beside the score so prototype, single-source, verified, stale, and conflict records are not treated the same.
Partially verifiedcontextSeedIngredient Clarity6.015% of total score
8 scoring rule(s)0 context item(s)
Ingredient Clarity is reconstructed from named-source and label-specificity rules.
Animal protein sources named in top 10Named species such as chicken meal or salmon count as clearer than generic terms such as meat meal or poultry by-product meal.
beef | eggs | fish oil+3.0BFat sources named in top 10Named fats, such as chicken fat or salmon oil, are clearer than generic animal fat.
fish oil+2.0BGrain sources are specificSpecific grains such as rice, barley, oatmeal, or sorghum earn clarity credit. Generic grain terms do not.
no grain source detected+1.0BPreservatives explicitly namedExplicit preservative language earns clarity credit because the label tells readers what is preserving the fat or formula.
not explicitly detected0.0ACountry of manufacture statedThis can earn credit once the product source record stores a verified made-in or country-of-manufacture statement.
not captured in v0 fixture0.0CManufacturer identifiableThis can earn credit once the source record identifies the manufacturer from a verified product page or label.
not captured in v0 fixture0.0CCo-packer or facility disclosedThis can earn credit once the product or brand source record publicly discloses the facility or co-packer.
not captured in v0 fixture0.0CIngredient splitting high on labelRelated starch or pulse ingredients high on the label are flagged for transparency. This is not treated as proof of harm.
not detected0.0CSensitivity Risk8.015% of total score
9 scoring rule(s)0 context item(s)
Sensitivity Risk is reconstructed from common allergen exposure patterns in the ingredient list.
Sensitivity baselineSensitivity Risk starts at 10 and adjusts for common exposure patterns. It is not a prediction for an individual dog.
10 / 10 before ingredient exposure adjustments+10.0ABeef or beef-derived ingredient in top 5Beef exposure in the top five ingredients lowers the score because beef is commonly reported in canine food-reaction studies.
beef | russet potatoes | eggs | peas | carrots-2.0ADairy ingredient anywhereDairy exposure is counted anywhere on the label because even lower-position ingredients may matter for sensitive dogs.
beef | russet potatoes | eggs | peas | carrots | spinach | fish oil | vitamins and minerals0.0AChicken or chicken-derived ingredient in top 5Chicken exposure in the top five ingredients lowers the score as a population-level sensitivity flag.
beef | russet potatoes | eggs | peas | carrots0.0AWheat or wheat gluten in top 5Wheat exposure in the top five ingredients is flagged without implying the food is unsafe.
beef | russet potatoes | eggs | peas | carrots0.0ALamb in top 5Lamb receives a smaller exposure adjustment under the current dog-food rubric.
beef | russet potatoes | eggs | peas | carrots0.0AMultiple common sensitivity ingredients in top 5Multiple common exposure families high in the ingredient list receive an additional small adjustment.
1 of beef, dairy, chicken, wheat detected0.0BHydrolyzed protein primary dietHydrolyzed-protein diets can receive credit when hydrolyzed protein is a primary ingredient.
not detected0.0ASingle novel protein sourceA single novel animal protein can receive credit, but marketing claims alone do not count.
not detected0.0BValue2.015% of total score
3 scoring rule(s)2 context item(s)
Value is reconstructed from package size, price, kcal density, category median, and quality caps.
Package weight parsedPackage weight is parsed from the product fixture so price can be normalized before scoring.
0.40 kgcontextCCost per 1,000 kcal calculatedValue uses calories rather than package price alone, because calorie density changes how long a bag lasts.
USD 18.90contextCCategory relative price bandThe base Value score comes from cost per 1,000 kcal relative to the product category median.
315% of Fresh cooked median+2.0CNutrition Fit value capA low Nutrition Fit score caps Value so a cheap food is not over-rewarded when core nutrition evidence is weak.
Nutrition Fit 8.00.0CBrand Trust value capA low Brand Trust score caps Value so price does not overpower weak manufacturer/source signals.
Brand Trust 8.50.0CSensitivity flags
May matter for individual dogs
beefegglegumesfish
Source record
Confidence is visible by design.
- Captured
- May 14, 2026
- Confidence
- Partially verified
- Sources
- Nom Nom official product page captured May 14, 2026
Nom Nom package price captured May 14, 2026 - Adequacy
- Nom Nom Beef Mash is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.
Appears in
PetScored best-for lists this food is on
- Best dog food for sensitive dogsRanked by lowest population-level sensitivity risk. We do not diagnose individual dogs; the goal is to reduce the number of common trigger ingredients on the label.
- Most transparent dog food brandsRanked on the combined Ingredient Clarity and Brand Trust sub-scores. These brands publish more about what is in the bag, where it came from, and how it is made.
Compare to similar
Same category, within 1.2 composite
Where to buy
Buying Nom Nom Beef Mash
Independent. We may earn a commission if you buy through these search links. Affiliate revenue does not affect the score on this page. Use whichever retailer you prefer.
FAQ
About Nom Nom Beef Mash
What is the PetScored rating for Nom Nom Beef Mash?
Nom Nom Beef Mash scores 6.9 out of 10 on the PetScored deterministic rubric. Strongest sub-score: Brand Trust. Weakest sub-score: Value. See the full sub-score breakdown and rule-event trail on the scorecard.
Is Nom Nom Beef Mash good for dogs with food sensitivities?
Skip this food if your dog avoids beef, egg, legumes, fish. These are common adverse-reaction trigger ingredients in published case series. If your dog tolerates these proteins, the sub-score reflects the population-level risk; individual dogs vary.
Is Nom Nom Beef Mash AAFCO complete and balanced?
Nom Nom Beef Mash carries this AAFCO adequacy statement: "Nom Nom Beef Mash is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance." This is an adult-maintenance statement — not adequate for puppies, growth, or pregnancy.
What life stage is Nom Nom Beef Mash for?
Per the bag, Nom Nom Beef Mash is intended for Adult maintenance (format: Fresh-cooked). Always cross-check the AAFCO statement on your actual bag, since recipes and life-stage designations can change between production runs.
How much does Nom Nom Beef Mash cost per calorie?
Captured retailer price: $7.50 for a 14 oz pack bag, at 1000 kcal/kg. PetScored Value sub-score benchmarks cost per 1,000 kcal against the category median rather than the sticker price — see the Value detail on the scorecard.