Ingredients
Parsed label
Salmon, menhaden fish meal, potatoes, peas, dried ground potatoes, canola oil, tomato pomace, flaxseed, natural flavor, vitamins and minerals
Wellness · Dry dog food
Simple Limited Ingredient Salmon & Potato
A focused fish-based limited-ingredient formula with relatively few moving parts. The main compromise is moderate protein and the inclusion of peas in the top ingredients.
Last reviewed May 2026Adult maintenanceKibblePartially verified
Kibble (dry): well-established. The most-studied format. Deepest evidence base, lowest cost per calorie. The evidence on this format ›
Strengths
- Nutrition Fit 8.0 / 10AAFCO adequacy clears the rubric and dry-matter protein and fat land in the bands we expect.
- Brand Trust 8.5 / 10WSAVA-style signals (named nutritionist, manufacturing control, recall posture) verified from primary sources.
- Low sensitivity risk 10.0 / 10Few of the most-named adverse-reaction trigger ingredients high on the label.
Watch-outs
- Common triggers on the labelSkip if your dog avoids fish, legumes. We surface this regardless of sub-score.
- Partially verified source confidenceSome label or pricing fields rely on retailer-mediated capture rather than the manufacturer source. See evidence notes below.
- Ingredient Clarity 6.0 / 10Ingredient Clarity is reconstructed from named-source and label-specificity rules.
Buyer read
Dog food rubricWhat should you take away?
Looks promising, with a few checks still worth making.
For Simple Limited Ingredient Salmon & Potato, the main watch-outs are: the estimated cost per calorie is high compared with similar foods; some label-transparency fields, like country or facility details, are not captured in this record yet. This is an evidence read, not a medical recommendation.
8.0
Nutrition FitAAFCO fit, calories, and dry matter protein/fat ranges.
30%of rating
8.5
Brand TrustWSAVA-style signals, recall mapping, and source confidence.
25%of rating
6.0
Ingredient ClarityNamed sources and label specificity.
15%of rating
10.0
Sensitivity RiskPopulation-level common allergen exposure.
15%of rating
6.0
ValueEstimated price per 1,000 kcal within category.
15%of rating
The composite rating is the weighted average of these five sub-scores - each row’s share of the total is the percentage at right.
vs. Dry dog food
How this scorecard reads against its category.
Solid bar is this product. Hollow tick mark is the average across 108 peers in the same category. Same rubric for both, no weighting tricks.
Nutrition Fit8.0+0.4 vs avg
Brand Trust8.5+1.6 vs avg
Ingredient Clarity6.0near avg
Sensitivity Risk10.0+1.2 vs avg
Value6.0near avg
Score math
How PetScored got there.
Expand to see the rule-by-rule trail. Useful for checking the rubric; not required to make a buying decision.
Show the trail
Score math
How PetScored got there.
Expand to see the rule-by-rule trail. Useful for checking the rubric; not required to make a buying decision.
Nutrition Fit8.030% of total score
7 scoring rule(s)0 context item(s)
Nutrition Fit is reconstructed from deterministic dog-food v1 rules using the currently available fixture fields.
AAFCO statement matches declared life stageA verified AAFCO adequacy statement earns points only when it matches the declared life stage.
Wellness Simple Limited Ingredient Diet Salmon & Potato Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.+3.0AFeeding trials substantiate adequacyFeeding-trial language receives additional credit because it is stronger evidence than formulated-to-meet language.
Wellness Simple Limited Ingredient Diet Salmon & Potato Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.0.0AProtein dry matter basis in rangeProtein is compared on dry matter basis against the adult maintenance range of 18-35%.
26.7%+2.0AFat dry matter basis in rangeFat is compared on dry matter basis against the adult maintenance range of 5.5-20%.
13.3%+2.0ACalcium and phosphorus listedThis can earn credit once the nutrition panel stores calcium and phosphorus fields from a verified source.
not captured in v0 fixture0.0BCalorie statement presentA calorie statement is needed for value, feeding-cost, and cross-format comparison work.
345 kcal/cup+1.0ALarge-breed puppy statementThis rule is not applicable unless the product is marketed for large-breed puppies.
not applicable0.0ABrand Trust8.525% of total score
1 scoring rule(s)14 context item(s)seed in use
Brand Trust is still using the seed subscore while source signals are captured, reviewed, or blocked by conflict.
Brand Trust signal record pending verificationBrand Trust requires source-backed evidence for nutrition staff, manufacturing, recalls, research, and transparency. The seed score remains visible until those signals are verified.
partially_verified; 5 source(s) capturedcontextSeedNamed qualified nutritionistA publicly named qualified nutritionist earns Brand Trust credit when the source record verifies it. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAOwns primary manufacturing facilitiesOwnership or direct operation of primary manufacturing earns credit when verified from brand or facility sources.
verified_falsecontextACurrent feeding-trial evidenceCurrent AAFCO feeding-trial evidence earns Brand Trust credit when it is tied to the product or line.
verified_truecontextAPublishes peer-reviewed researchPeer-reviewed product or nutrition research earns credit when verified. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAComplete nutrient analysis availableComplete nutrient analysis availability earns credit when source-backed. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextANo FDA recall in past five yearsRecall credit requires verified matching against FDA recall/enforcement records.
verified_truecontextANo FDA Class I recall everClass I recall history must be source-matched before credit is awarded. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextACountry-of-origin sourcing publishedPublished sourcing information earns partial Brand Trust credit when verified.
verified_truecontextBSame ownership for 10+ yearsOwnership stability earns limited heuristic credit when verified. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextCActive FDA warning letterActive FDA warning letters reduce Brand Trust when verified and relevant. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextACannot identify qualified nutritionistIf research cannot identify a qualified nutritionist anywhere, Brand Trust is reduced. This signal is unknown and is shown as research debt, not treated as false.
unknowncontextAUnknown Brand Trust signalsUnknown Brand Trust signals are shown as research debt. They do not change the score until source verification is complete.
7 unresolved signal(s)contextSeedBrand Trust seed subscorePrototype score imported from the seed fixture. This keeps the public page auditable while verified rule events replace seed values.
8.5 / 10+8.5SeedSource confidence visibleConfidence is shown beside the score so prototype, single-source, verified, stale, and conflict records are not treated the same.
Partially verifiedcontextSeedIngredient Clarity6.015% of total score
8 scoring rule(s)0 context item(s)
Ingredient Clarity is reconstructed from named-source and label-specificity rules.
Animal protein sources named in top 10Named species such as chicken meal or salmon count as clearer than generic terms such as meat meal or poultry by-product meal.
salmon | menhaden fish meal+3.0BFat sources named in top 10Named fats, such as chicken fat or salmon oil, are clearer than generic animal fat.
canola oil+2.0BGrain sources are specificSpecific grains such as rice, barley, oatmeal, or sorghum earn clarity credit. Generic grain terms do not.
no grain source detected+1.0BPreservatives explicitly namedExplicit preservative language earns clarity credit because the label tells readers what is preserving the fat or formula.
not explicitly detected0.0ACountry of manufacture statedThis can earn credit once the product source record stores a verified made-in or country-of-manufacture statement.
not captured in v0 fixture0.0CManufacturer identifiableThis can earn credit once the source record identifies the manufacturer from a verified product page or label.
not captured in v0 fixture0.0CCo-packer or facility disclosedThis can earn credit once the product or brand source record publicly discloses the facility or co-packer.
not captured in v0 fixture0.0CIngredient splitting high on labelRelated starch or pulse ingredients high on the label are flagged for transparency. This is not treated as proof of harm.
not detected0.0CSensitivity Risk10.015% of total score
9 scoring rule(s)0 context item(s)
Sensitivity Risk is reconstructed from common allergen exposure patterns in the ingredient list.
Sensitivity baselineSensitivity Risk starts at 10 and adjusts for common exposure patterns. It is not a prediction for an individual dog.
10 / 10 before ingredient exposure adjustments+10.0ABeef or beef-derived ingredient in top 5Beef exposure in the top five ingredients lowers the score because beef is commonly reported in canine food-reaction studies.
salmon | menhaden fish meal | potatoes | peas | dried ground potatoes0.0ADairy ingredient anywhereDairy exposure is counted anywhere on the label because even lower-position ingredients may matter for sensitive dogs.
salmon | menhaden fish meal | potatoes | peas | dried ground potatoes | canola oil | tomato pomace | flaxseed | natural flavor | vitamins and minerals0.0AChicken or chicken-derived ingredient in top 5Chicken exposure in the top five ingredients lowers the score as a population-level sensitivity flag.
salmon | menhaden fish meal | potatoes | peas | dried ground potatoes0.0AWheat or wheat gluten in top 5Wheat exposure in the top five ingredients is flagged without implying the food is unsafe.
salmon | menhaden fish meal | potatoes | peas | dried ground potatoes0.0ALamb in top 5Lamb receives a smaller exposure adjustment under the current dog-food rubric.
salmon | menhaden fish meal | potatoes | peas | dried ground potatoes0.0AMultiple common sensitivity ingredients in top 5Multiple common exposure families high in the ingredient list receive an additional small adjustment.
0 of beef, dairy, chicken, wheat detected0.0BHydrolyzed protein primary dietHydrolyzed-protein diets can receive credit when hydrolyzed protein is a primary ingredient.
not detected0.0ASingle novel protein sourceA single novel animal protein can receive credit, but marketing claims alone do not count.
not detected0.0BValue6.015% of total score
3 scoring rule(s)2 context item(s)
Value is reconstructed from package size, price, kcal density, category median, and quality caps.
Package weight parsedPackage weight is parsed from the product fixture so price can be normalized before scoring.
10.89 kgcontextCCost per 1,000 kcal calculatedValue uses calories rather than package price alone, because calorie density changes how long a bag lasts.
USD 2.15contextCCategory relative price bandThe base Value score comes from cost per 1,000 kcal relative to the product category median.
120% of Boutique premium dry median+6.0CNutrition Fit value capA low Nutrition Fit score caps Value so a cheap food is not over-rewarded when core nutrition evidence is weak.
Nutrition Fit 8.00.0CBrand Trust value capA low Brand Trust score caps Value so price does not overpower weak manufacturer/source signals.
Brand Trust 8.50.0CSensitivity flags
May matter for individual dogs
fishlegumes
These flags reflect population-level prevalence of commonly reported canine food allergens in the published literature (Mueller and Olivry 2016), not a prediction that this dog will react. Read how we score this in the dog food rubric and the medical disclaimer.
Data status
Source-capture hold.
We have not yet captured the full source and verification record for this product.
Until those records are captured, this scorecard runs on label-seed data and is marked by source confidence rather than presented as verified.
- Data
- Partially verified
- Last reviewed
- May 2026
- Stage
- Source capture
- Checklist
- missing
- Source record
- missing
Brand Trust evidence
Brand Trust source capture is in progress.
The brand signals captured so far are shown for auditability, but they do not change the product score until the record is verified.
- Signal record
- partially verified
- Score basis
- Seed value, pending verification
- Unresolved signals
- 7
- Conflicts
- 0
- Brand sources
- 5
Source record
Confidence is visible by design.
- Captured
- May 14, 2026
- Confidence
- Partially verified
- Sources
- Wellness official product page captured May 14, 2026
Chewy package price captured May 14, 2026 - Adequacy
- Wellness Simple Limited Ingredient Diet Salmon & Potato Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs.
Appears in
PetScored best-for lists this food is on
- Best dog food for sensitive dogsRanked by lowest population-level sensitivity risk. We do not diagnose individual dogs; the goal is to reduce the number of common trigger ingredients on the label.
- Most transparent dog food brandsRanked on the combined Ingredient Clarity and Brand Trust sub-scores. These brands publish more about what is in the bag, where it came from, and how it is made.
- Best dog food for senior dogsFoods marketed for seniors or formulated to AAFCO Adult maintenance. We do not credit “senior” marketing as a regulatory claim - Adult maintenance is the actual category geriatric dogs eat from.
Compare to similar
Same category, within 1.2 composite
Where to buy
Buying Wellness Simple Limited Ingredient Salmon & Potato
Independent. PetScored may earn a commission on purchases through tagged links at no extra cost to you. Affiliate revenue does not affect the score on this page. Use whichever retailer you prefer.
FAQ
About Wellness Simple Limited Ingredient Salmon & Potato
What is the PetScored rating for Wellness Simple Limited Ingredient Salmon & Potato?
Wellness Simple Limited Ingredient Salmon & Potato scores 7.8 out of 10 on the PetScored deterministic rubric. Strongest sub-score: Sensitivity Risk. Weakest sub-score: Value. See the full sub-score breakdown and rule-event trail on the scorecard.
Is Wellness Simple Limited Ingredient Salmon & Potato good for dogs with food sensitivities?
Skip this food if your dog avoids fish, legumes. These are common adverse-reaction trigger ingredients in published case series. If your dog tolerates these proteins, the sub-score reflects the population-level risk; individual dogs vary.
Is Wellness Simple Limited Ingredient Salmon & Potato AAFCO complete and balanced?
Wellness Simple Limited Ingredient Salmon & Potato carries this AAFCO adequacy statement: "Wellness Simple Limited Ingredient Diet Salmon & Potato Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs." This is an adult-maintenance statement - not adequate for puppies, growth, or pregnancy.
What life stage is Wellness Simple Limited Ingredient Salmon & Potato for?
Per the bag, Wellness Simple Limited Ingredient Salmon & Potato is intended for Adult maintenance (format: Kibble). Always cross-check the AAFCO statement on your actual bag, since recipes and life-stage designations can change between production runs.
How much does Wellness Simple Limited Ingredient Salmon & Potato cost per calorie?
Captured retailer price: $79.99 for a 24 lb bag bag, at 3416 kcal/kg. PetScored Value sub-score benchmarks cost per 1,000 kcal against the category median rather than the sticker price - see the Value detail on the scorecard.
Related reading
How we read this label, and what we don’t penalize
- Are by-products actually bad for dog food?"No by-products" is one of the most effective marketing lines in the pet aisle. By AAFCO's definition, a named by-product is mostly organ meat. PetScored does not penalize it, and here is the reasoning.
- Chicken meal vs chicken: is "meal" a cheap filler?A bag that lists fresh chicken first sounds better than one that lists chicken meal. Because of how the ingredient list is weighed, the opposite is often true.
- Feeding trials vs "formulated to meet": the AAFCO line that decides a lot.Every complete dog food carries an AAFCO statement, and it comes in two flavors. One means the recipe was calculated on paper. The other means dogs actually ate it for six months. Our rubric weighs them differently.
- Wet vs dry dog food: what the rubric actually rewards.Format is the first thing buyers argue about and nearly the last thing our rubric cares about. Wet and dry both show up near the top and the bottom. Here is what the scorecard is really reacting to.
- Is fresh dog food better than kibble?Fresh, gently cooked food is more digestible than kibble in controlled studies. Whether that buys your dog better health, at several times the price, is a separate question the evidence has not answered.
- Is raw dog food worth it?Raw feeding promises a shinier coat and better health. In the peer-reviewed record the balance runs the other way: the risks are measured and repeated, the benefits are not.
- How much protein does a dog actually need?The protein percentage on the front of the bag is not the number you think it is. Here is how to read it on a dry-matter basis, and what the regulatory floor actually is.
This score is our opinion, formed by applying a published rubric to label and public source records, not a statement of objective fact and not veterinary advice. Label fields we cannot verify are marked by source confidence rather than assumed. See the methodology and medical disclaimer.